Book Fair in Cape Town

South Africa’s premier exhibition for the  literary and publishing worlds to gather and trade.

The MoonI recall standing one day observing a very well known artist put some finishing touches to his painting. Standing just in front of me were two men watching him and admiring him making admiring sounds. The artist stopped stepped back and started to talking to these two men. One could see that they came from disadvantaged backgrounds by the way that they were dressed. The artist introduced himself to them shaking their hands then started a long conversation about art and passion and business. One of his sentences stood out for me. He told them clearly that they were to paint for themselves, paint for the love of painting and the passion inside them. Not to paint for money because if that was their sole purpose they would never ever make great artists. It was inspiring and sobering to hear this, it is the same for all art.  In order for anyone to spend hours and hours, days, years and a lifetime on a craft can only mean one word – Love. I have heard so many bloggers and writers lamenting that they are not making money and struggling and that is the other side of the coin. But once you start this journey of writing or any art you owe it to yourself to also study the art of business and marketing as it goes hand in hand. You cannot have an awesome product stuck in some corner and expect people to know its there. You have to shout from the roof tops that you exist. Don’t become despondent, talent will only get you 50% of the way there determination will carry you over the finishing line.

So get out there and join other authors and writers – Come together – Mingle chat – Encourage each other.

This is The Programme – For the Book Fair

Click here to download the programme for Saturday 14 June.
Click here to download the programme for Sunday 15 June.

The South African Book Fair is the largest public celebration of the written word in sub-Saharan Africa.

Extract from

Why exhibit?

Nothing delivers a greater, more measurable return on your marketing investment than exhibiting at an expo that brings your target audience directly to you.

The South African Book Fair has become the best platform for the exchange of information and trade in the business of publishing. In addition, the event provides a rare opportunity for the public to interact with some of the greats of the literary world while attending book launches, book signings, literary workshops and forums and many more.

Exhibitor profile

  • Agents
  • Authors
  • Book Stores
  • Book distributors
  • Corporate companies
  • Digital publishers
  • Electronic book suppliers
  • Industry associations
  • Libraries
  • Publishers
  • Sundry items and accessories associated with books and publishing

Be part of the next exhibition

To apply to be an exhibitor please contact Louise Barry Taylor at 011 549 8300 or send an email to